
John Ashworth
Dedicated to advancing SIMCO’s mission through trusted leadership, operational excellence, and a commitment to reliable service.

John Ashworth
Biography
John leads sales and enterprise partnerships at SIMCO, helping customers build reliable calibration and quality programs across highly regulated and technology-driven industries. With more than 25 years of experience, he brings deep expertise in customer relationships, commercial strategy, and service operations.
Since joining SIMCO in 2003, John has held several leadership roles with increasing responsibility, giving him a strong understanding of SIMCO’s customers, services, and operational capabilities. Prior to SIMCO, he held sales, operations, and strategy roles at technology and service companies, including General Manager at SE Laboratories in Silicon Valley.
John serves on the Board of Directors for NF Colorado and has completed the CORe curriculum at Harvard Business School.
Built on Leadership. Focused on Customer Confidence.
SIMCO’s leadership team is focused on helping manufacturers maintain accuracy, compliance, and operational continuity through quality-driven service, technical expertise, and responsive customer support.
