SIMCO Management
SIMCO's management team is dedicated to delivering the highest quality calibration, repair, and software services for high technology manufacturers. And since customer satisfaction is SIMCO’s highest priority, feel free to contact our executive team members at any time to let them know how SIMCO can better serve your needs.
Brian Kenna
Chief Executive Officer
Brian is responsible for SIMCO’s overall growth, strategy, and culture. He joined SIMCO in 2007 and served as President, Regional Vice President, Director of Technical Operations, and Director of Software Sales & Marketing before being appointed CEO.
Before SIMCO, Brian held management positions in sales, operations, and strategy for several startup and public technology companies and investment roles at Comcast Interactive Capital and Goldman Sachs.
Brian attended Duke University where he earned Bachelor of Science degrees in Computer Science and Electrical Engineering and a Master of Science degree in Electrical Engineering. He also received an MBA from The Wharton School where he was a Joseph Wharton Fellow. Brian was a Director of A2LA and has attended the Stanford Law Directors College.
Justin Martin
Chief Financial Officer
Justin is responsible for ensuring the financial health, strategy, and success of SIMCO. He joined SIMCO in 2023, bringing over 20 years of experience in finance and business operations.
Prior to SIMCO, Justin was CFO at Skylo Technologies and held senior finance roles at Cisco and Bloom Energy.
Justin attended Hamilton College graduating with a BA in Biochemistry and Economics. He also received an MBA from the University of Chicago in Finance, Entrepreneurship and Accounting, graduating with honors.
John Connelly
Chief Transformation Officer
John is responsible for driving critical transformation projects within SIMCO. He joined SIMCO in 2008. John’s prior roles within SIMCO were Senior VP of Services and General Manager of Software.
Prior to SIMCO, John held executive positions at several Silicon Valley start-ups, including BigBand Networks and DiviCom. He also held engineering and management positions at AT&T Bell Labs and contributed to advances in telephones, network computing devices, and digital switching systems.
John holds a Bachelor of Science degree in Electrical Engineering from Rutgers University and a Master of Science degree in Electrical Engineering from Purdue University. He also completed an Executive Development program at Northwestern University’s Kellogg School of Management.
Rick Wootten
Chief Marketing Officer
Rick Wootten is SIMCO’s Chief Marketing Officer, bringing over 15 years of experience in leading global marketing strategies at companies like Cloudflare, SonicWALL, and SentinelOne. Rick is known for his ability to drive revenue growth, build strong customer relationships, and leverage innovative technologies such as AI to transform marketing practices. Passionate about helping companies disrupt industries, Rick also co-hosts the popular podcast, "Rick & Rick Rule the World," where he discusses marketing, technology, and pop culture. At SIMCO, Rick leads our marketing efforts to strengthen brand presence and fuel business growth.
Dilip Advani
Chief Product Officer, Software
Dilip Advani is SIMCO'S Chief Product Officer, Software, and brings over 20 years of Product & Marketing leadership experience, driving Product Management, Product Marketing & Customer Success teams at organizations like Fluke Networks, Netscout, Uila and AirMagnet. He is known to be a visionary and distinguished product leader, with a proven track record of delivering transformative product results. At SIMCO, he is responsible for the success of product development, sales, customer success and product management teams for CERDAAC.
Outside of work, Dilip enjoys spending time with his family, playing tennis, and just relaxing with a book.
John Ashworth
Head of Sales
John is responsible for enterprise partnerships at SIMCO with over 25 years of experience providing lifesaving quality solutions to global technology companies. Since joining SIMCO in 2003, he has served in diverse management positions with increasing responsibilities.
Prior to SIMCO, John held positions in sales, operations, and strategy for several technology and service companies, including General Manager at SE Laboratories in Silicon Valley. John serves on the Board of Directors for NF Colorado and has completed the CORe curriculum at Harvard Business School.
Scott Sutter
Senior Vice President of Business Development
Scott manages SIMCO’s enterprise business development team which delivers enterprise-wide calibration, repair, and software solutions to the world’s largest technology manufacturers.
With over 20 years of calibration industry experience, Scott has held numerous leadership positions at the company since joining in 1999. He was a key contributor to the design and success of SIMCO’s CERDAAC software for multi-site enterprise customers. Scott also served as Vice President at Transcat. He received a B.A. in History from the University of North Carolina – Wilmington.
Michael Wilkerson
Vice President, Operations
Michael leads SIMCO’s operations, leveraging over two decades of experience in manufacturing, supply chain, and regulatory compliance to drive excellence and efficiency.
Before joining SIMCO, Michael held executive roles at medical device and diagnostics companies, including Bigfoot Biomedical, ABAXIS, and Inverness Medical. He has a proven track record of scaling operations, commercializing complex products, and achieving quality, cost, and capacity goals. His expertise spans wearable medical devices, point-of-care analyzers, rapid tests, and supply chain optimization.
Michael holds a Bachelor of Science in General Biology from San Jose State University and an MBA from Santa Clara University.
Marianne Bloomberg
Director of Human Resources
As the Director of Human Resources, Marianne oversees SIMCO’s Human Resource Department and manages administrative services for SIMCO’s Executive Staff. She joined SIMCO in 2010.
Marianne has over thirty years of experience in the electronics industry, including positions at Telogy and U.S. Instrument Rentals. She attended San Jose State University and majored in Business Administration.
Bradford Phillips
Vice President, Contracts & Taxes
Bradford is responsible for contracts and taxes. Previously, as SIMCO’s Chief Financial Officer from 1987 through 2015, Bradford's financial leadership was critical to SIMCO’s funding its rapid growth while maintaining a strong financial foundation.
Prior to joining SIMCO, Bradford held financial positions at Loral Corporation and auditing positions at Price Waterhouse and CertainTeed Corporation. He earned CPA certificates in New York and Pennsylvania and holds a Bachelor of Business Administration degree (Cum Laude) from Temple University. Bradford served as a US Navy Supply Corps officer from 1970-1973 and as a reserve officer from 1973-1993.